Items where Author is "Yap, Elysia Lee Teng"

 




 
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Final Year Project

Yap, Elysia Lee Teng (2025) The Impact of Xiaohongshu Influencer Marketing on Consumer Purchasing Behavior and the Role of Persuasion and Trustworthiness Among Malaysians. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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