Items where Author is "Yong, Xin Ying"

 




 
Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Final Year Project
Number of items: 1.

Final Year Project

Yong, Xin Ying (2025) Understanding How Advertiser Utilise Artificial Intelligence (AI) to Shape Gen Z's Perception Affecting Their Purchasing Behaviour and Trust. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

This list was generated on Tue Jan 27 03:27:51 2026 +08.
  
TAR UMT Institutional Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
TAR UMT Institutional Repository supports OAI 2.0 with a base URL of https://eprints.tarc.edu.my/cgi/oai2
Tunku Abdul Rahman University of Management and Technology Library | Tel:603-4145 0123 Ext: 3229 /3459 | Email: library@tarc.edu.my