Items where Subject is "Social Sciences > Commerce > Marketing > Consumer behavior"

Thesis / Dissertation

Chow, Wai Hing (2019) Investigating the Determinants of Compulsive Buying Behavior. Masters thesis, Tunku Abdul Rahman University College.

Gan, Jean Li (2024) The Impacts of Anthropomorphism and Perceived Control on Consumers’ Intention to Use Artificial Intelligence (AI) in Malaysian Food Service Industry: a Psychological Flow Process Perspective. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

Gan, Jin Hong (2023) The Factors Affecting Intention To Use Digital Banking in Malaysia. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

Heng, Jia Loon (2024) Social Media Influencers and Its Impact on Consumer Online Purchase Intention Among Malaysia Young Adults: the Moderating Role of Consumer Ethnocentrism. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

Lee, Ee Chee (2024) Exploring AI-Enabled Mobile Banking Apps and the Continuance Intention to use the Moderating Role of Age. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

Lim, Kah Yee (2024) Determinants of Consumer’s Intention to Use Self-Collection Service for Last-Mile Delivery in Malaysia. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

Ling, Wei Hong (2022) Interlinking between Social Media Marketing and Consumer Decision-Making: the Moderating Role of Emotional Intelligence. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

Saw, Yong Xiang (2023) Antecedents affecting Online Shopping Addiction Behaviour during the Era of Covid-19 Pandemic in Malaysia. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

See, Yan Ling (2024) The Determinants That Affecting University Student Mobile Payment Adoption Intention in Malaysia. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

Tan, Wei Yong (2022) Factors Affecting Consumer Online Shopping Behaviour Post COVID-19 Pandemic. Masters thesis, Tunku Abdul Rahman University College.

Yeoh, Jia Huey (2023) Brand Advertising Impacts the Consumer Purchasing Behavior during Post-pandemic Era in Malaysia. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

Past Year Question Paper

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) ABDT3203 Consumer Behaviour (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) ABDT3203 Consumer Behaviour (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2017) ABDT3203 Consumer Behaviour (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) ABDT3203 Consumer Behaviour (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) ABDT3203 Consumer Behaviour (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) ABDT3203 Consumer Behaviour (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3203 Consumer Behaviour (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) ABDT3203 Consumer Behaviour (Academic Year 2019/2020, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3203 Consumer Behaviour (Academic Year 2020/2021, December Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3203 Consumer Behaviour (Academic Year 2020/2021, September/October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT3203 Consumer Behaviour (Academic Year 2021/2022, December Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT3503 Consumer Insight & Behaviour (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3503 Consumer Insight & Behaviour (Academic Year 2020/2021, December Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3503 Consumer Insight & Behaviour (Academic Year 2020/2021, September/October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) ABDT3503 Consumer Insight & Behaviour (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT3503 Consumer Insight & Behaviour (Academic Year 2021/2022, December Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT3503 Consumer Insight & Behaviour (Academic Year 2021/2022, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) ABDT3503 Consumer Insight & Behaviour (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) BBDT2113 Consumer Behaviour (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) BBDT2113 Consumer Behaviour (Academic Year 2017/2018, January/ February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2017) BBDT2113 Consumer Behaviour (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) BBDT2113 Consumer Behaviour (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) BBDT2113 Consumer Behaviour (Academic Year 2018/2019, January/ February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) BBDT2113 Consumer Behaviour (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) BBDT2113 Consumer Behaviour (Academic Year 2019/2020, April/May Final E-Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) BBDT2113 Consumer Behaviour (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) BBDT2113 Consumer Behaviour (Academic Year 2019/2020, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) BBDT2113 Consumer Behaviour (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) BBDT2113 Consumer Behaviour (Academic Year 2020/2021, September/October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT2113 Consumer Behaviour (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) BBDT2113 Consumer Behaviour (Academic Year 2021/2022, December Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) BBDT2113 Consumer Behaviour (Academic Year 2021/2022, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT2113 Consumer Behaviour (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC2333 Consumer Behaviour (Academic Year 2020/2021, December Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC2333 Consumer Behaviour (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC2333 Consumer Behaviour (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2018) AHMC2333 Consumer Behaviour (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC2333 Consumer Behaviour (Academic Year 2019/2020, April/May Final E-Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC2333 Consumer Behaviour (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC2333 Consumer Behaviour (Academic Year 2019/2020, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHMC2333 Consumer Behaviour (Academic Year 2020/2021, April/May Final E-Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) AHMC2333 Consumer Behaviour (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHPR2013 Customer Relations (Academic Year 2019/2020, April/May Final E-Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHPR2013 Customer Relations (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHPR2013 Customer Relations (Academic Year 2020/2021, April/May Final E-Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) AHPR2013 Customer Relations (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHPR2013 Customer Relations (Academic Year 2021/2022, October Final Online Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) BHAV1063 Consumer Behaviour and Culture (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) BHAV1063 Consumer Behaviour and Culture (Academic Year 2019/2020, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) BHAV1063 Consumer Behaviour and Culture (Academic Year 2020/2021, December Final E-Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) BHAV1063 Consumer Behaviour and Culture (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) BHAV1063 Consumer Behaviour and Culture (Academic Year 2021/2022, December Final Online Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science and Humanities (2019) BHPY3054 Consumer Behaviour (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science and Humanities (2018) BHPY3054 Consumer Behaviour (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science and Humanities (2021) BHPY3054 Consumer Behaviour (Academic Year 2020/2021, April/May Final Online Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science and Humanities (2021) BHPY3054 Consumer Behaviour (Academic Year 2020/2021, June Special Examination (Online Assessment)). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC2333 Consumer Behaviour (Academic Year 2016/2017, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC2333 Consumer Behaviour (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) AHMC2333 Consumer Behaviour (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) AHMC2333 Consumer Behaviour (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC2333 Consumer Behaviour (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV1063 Consumer Behaviour and Culture (Academic Year 2016/2017, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHAV1063 Consumer Behaviour and Culture (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHPY3054 Consumer Behaviour (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHPY3054 Consumer Behaviour (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHPY3054 Consumer Behaviour (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3203 Consumer Behaviour (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3203 Consumer Behaviour (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3503 Consumer Insight & Behaviour (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3503 Consumer Insight & Behaviour (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3503 Consumer Insight & Behaviour (Academic Year 2023/2024, /October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2024) ABDT3503 Consumer Insight & Behaviour (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT2113 Consumer Behaviour (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT2113 Consumer Behaviour (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2024) BBDT2113 Consumer Behaviour (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT2113 Consumer Behaviour (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHMC2333 Consumer Behaviour (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2024) AHMC2333 Consumer Behaviour (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHMC2333 Consumer Behaviour (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHPR2013 Customer Relations (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1063 Consumer Behaviour and Culture (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1063 Consumer Behaviour and Culture (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Final Year Project

Boon, Ying Wei (2020) Impact of Social Media Influencers on Consumers' Buying Behavior: a Case Study towards Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Chai, Sherine Yi Xin (2024) The Impact of Hallyu Wave on Online Impulsive Buying Behaviour of Malaysian Generation Z through Social Media. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chen, Xin Ru (2021) The Impact of McDonald's Video Advertising in Social Media - a Study on Buying Behaviour among Young Adults during MCO. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Cheong, How Yee (2024) The Effectiveness of Watsons' Ambassadors Advertising in Creating Purchase Intention Among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Ching, Yee Fan (2024) Effects of McDonalds' Facebook Advertising on Young Adult Purchase Intentions in Klang Valley. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chong, Joseph Ming Han (2022) The Effectiveness of Lotus Rebranding Strategies towards Malaysian Young Adults' Buying Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chong, Wing Tung (2023) Examining the Impact of Luxury Brand Advertising towards Consumers' Purchase Intentions : a Case of Malaysian University Students. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chong, Zi Xuan (2024) Short-Form Content: Investigating the Influence of Lazada's Youtube Shorts on the Behavioural Response Among Malaysian Youth. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chow, Yin Shen (2020) The Influence of Social Media on the Purchase of Sneakers by Male Undergraduates. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Chow, Zi Xuan (2023) The Impact of Instagram Food Bloggers: a Case Study on Malaysia Consumers' Food Attitudes and Preferences. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chua, Emily Siu Yeen (2024) The Influence of Jane Chuck's Skincare Product Advertising on Instagram towards Malaysian Young Adults Buying Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Fui, William Xuan Wei (2024) The Impact of Soft Selling Advertisements on Xiaohongshu on the Purchasing Intention and Decision Among the Young Adults in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Hari Krishnan, Mathan Raj (2023) The Impact of Appeton's Manipulative Facebook Advertisements on Teenagers' Perception and Purchase Decision. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Hee, Yi Zhen (2024) The Study on the Impact of Advertising Collaborations between Food and Gaming Brands Affecting Purchase Decisions of Malaysians Aged Between 18 to 30. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Hong, Eunice Xuan (2023) Factors of Facebook Live Streaming Content Affecting Young Working Adults' Buying Behaviours in Kuala Lumpur. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Kau, Zhen Yu (2023) The Impact of KFC Facebook Advertising on Malaysian Young Adults' Purchase Intention. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Kong, Ching Yee (2023) The Future of Short Form Videos & Fashion Brands : a Study on eWOM Behaviour among Gen Z on Instagram Reels. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lau, Boon Leong (2019) Influence of the Internet Towards the Consuming Behavior of Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Lau, Park Yee (2024) Consumer Attitudes and Their Purchasing Decision of Food and Beverages Products on Instagram Advertisements on Generation-Z. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lau, Samantha Ching Tiing (2023) The Effectiveness of Closed Captions in TikTok Short Reels for Local Food in Creating Purchase Intention among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lee, Hui Jun (2023) The Perception of Malaysian Urban Youths towards Nestle Ice Cream Advertising on Social Media and Its Influence on Purchase Intention. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lee, Kang Wenn (2019) Customer Behavioral Analytics Using RFM. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Lee, Le Ning (2023) The Impact of Watson's Festival Campaign through Youtube Advertising to Malaysian Consumers of Generation Z's Purchasing Decisions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lee, Xin Yi (2023) The Impact of Physical Beauty Shops on Young Adults' Attitude towards Beauty Products in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Liew, Boon Fei (2024) From Browsing to Buying: a Study on How Facebook Live Shopping Stimulates Modern Housewives' Purchase Intentions for Kitchen Appliances. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lim, Hui Yan (2024) Nano, Micro, Macro, Mega: Examining the Different Types of Social Media Influencers and Their Impact on Consumer Attitudes & Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lim, Siao Shan (2019) The Impact of Online Shopping on Consumer Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Lim, Suen Ling (2022) The Impact of Social Media Influencers on Consumer Buying Behaviour among Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lim, Wan Xing (2023) The Influence of Social Media on Malaysian Youth Purchase Intention towards Beauty Products. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lim, Zheng Hao (2022) Effects of Social Media Influencers on Consumers’ Purchase Intention: a Cross Country Analysis. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Low, Sue Qi (2023) The Impact of Social Media Influencer in Wall's "Cornetto Love Rose Strawberry Cheesecake" Ice Cream towards Purchasing Intention Among TAR UMT Students. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Low, Weng Yee (2022) Live-Stream Shopping on Social Media: the Study on the Factors and the Effects to Behaviour and Emotion among Young Adults in Kuala Lumpur. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Low, Xin Yin (2024) The Impact of Negative Publicity towards Malaysian Young Consumers' Attitude and Purchase Intentions Behaviour through Digital Media. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Low, Ying Li (2023) A Study of the Impact of Youtubers' Advertising Endorsement on Instagram towards Young Adults Purchasing Decisions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lum, Swet Kee (2023) Characteristics Do Matter : How Influencers' Characteristics Impact Gen Z's Purchase Intention through Endorsement Posts on Instagram. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Mah, Kah Mun (2023) Factor Affecting University Students Purchasing Behaviour towards Cosmetics Products through 'Xiaohongshu' and Key Opinion Leaders. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Ng, Chee Yuan (2023) The Impact of Instagrammer on Attitude towards the Brand and Purchase Intention of Cosmetic Products among Youths. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Ng, Jie Yee (2020) The Impact of Social Media Advertisement on Consumers' Fast Food Buying Behavior. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Ong, Jie Si (2022) The Precursors Affecting the Online Spending Behaviour of Malaysians during Covid-19. Final Year Project (Masters), Tunku Abdul Rahman University College.

Saw, Deng Ni (2024) The Effectiveness of Innisfree Skincare Product in Creating Purchase Intentions by Using Celebrity Advertising on Instagram among Generation Z in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Soh, Wei Wei (2024) The Impact of ASMR Content in McDonald's Ayam Goreng Advertisement on Youtube in Creating Purchase Intention among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Soo, Yuh Wen (2024) The Effectiveness of Social Media Influences on Cosmetic Brands in Creating Purchase Intention among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Sukumaran, Suvanya (2024) The Influence of Samyang Instant Noodles' Youtube Advertising on Purchase Intention among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tai, Jia Nian (2022) Overhang of Residential Property in Relation to Consumer Buying Behaviour in Klang Valley. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Tan, Ann Chee (2024) The Influence of Celebrity Endorsement in New Balance Advertisements on Malaysia Generation Z's Attitude through Facebook and Instagram Advertising. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tan, Connie Pooi Ying (2021) A Study on Effectiveness of Social Media Advertising on Young Adults' Buying Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Tan, Kylie (2023) Investigating the Effectiveness of TikTok Content Marketing Tactics: a Study of Generation Z Consumer's Behavioral Intention in the Malaysia Lifestyle Industry. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tan, Rou Yen (2022) Antecedents of Customer Adoption of Online Food Delivery Services (OFDS) in Malaysia during COVID-19. Final Year Project (Masters), Tunku Abdul Rahman University College.

Tan, Sze Ni (2024) Ad Fatigue or Shopping Frenzy? Assessing the Perceived Attitude and Perception of Shopee Sellers' Retargeting Ads on Facebook among Malaysian Youth Shoppers. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Teh, Yi Hui (2023) Housing Purchase Decisions of Millennials in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Teh, Yin Jing (2023) An Exploratory Study of the Types and Roles of Skincare Advertising Visuals that Influence Malaysia's Consumer Buying Behaviour on Instagram in 2021. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tey, Peng Xin (2020) Influence of Packaging on Consumer Purchase Decision: a Study of Traditional Biscuit Packaging Design. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Wong, Huei Ting (2020) The Impact of Social Media on Consumer Buying Behaviour towards Fast Food. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Wong, Vennesa Wen Thong (2023) The Impact of Instagram Influencers on Young Adults' Purchase Behaviour towards Skincare Products. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Wong, Yu Jia (2023) Impact of Celebrity Endorsement in Advertising on Consumers' Purchase Behaviour towards Cosmetics Products. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Woon, Angeline Huixuan (2024) The Influence of Mobile Advertising on Malaysian Consumers' Purchase Intentions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Woon, Huang Qing (2024) The Impact of the Edelweiss Weekend Unwind Campaign through Facebook Advertising on Alcohol Consumption among Young Adults in Klang Valley, State of Selangor, Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Yang, Poh Yee (2019) Consumer Behaviour Analysis in Foodservice Industry. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Yap, Wen Lam (2023) The Role of Xiaohongshu in Shaping Malaysian Users Purchasing Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Yee, Huey Qing (2024) The Influence of McDonald's Video Advertisements among Malaysia's Young Adults on Purchasing Behavior via Youtube. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Yeng, Shi Mint (2023) The Impact of Laneige Celebrity Endorsement Advertising towards Purchase Intention of Malaysian Chinese Female Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Yew, Soon Wei (2023) The Impact of Instagram Influencers on Purchase Intention towards Fashion Products among Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Zulkarnain, Amira Ferina (2020) The Impact of Social Media Marketing on the Youth's Buying Behaviour at McDonald's. Final Year Project (Bachelor), Tunku Abdul Rahman University College.