Items where Subject is "Language and Literature > Philology. Linguistics > Communication. Mass media > Digital media"

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Chai, Sherine Yi Xin (2024) The Impact of Hallyu Wave on Online Impulsive Buying Behaviour of Malaysian Generation Z through Social Media. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chee, Jing Xuan (2023) A Study of the Factors that Influence Voting Intentions and Political Participation on Social Media among Malaysian Chinese Youth. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Lim, Hui Yan (2024) Nano, Micro, Macro, Mega: Examining the Different Types of Social Media Influencers and Their Impact on Consumer Attitudes & Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lim, Wan Xing (2023) The Influence of Social Media on Malaysian Youth Purchase Intention towards Beauty Products. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Low, Sue Qi (2023) The Impact of Social Media Influencer in Wall's "Cornetto Love Rose Strawberry Cheesecake" Ice Cream towards Purchasing Intention Among TAR UMT Students. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Low, Xin Yin (2024) The Impact of Negative Publicity towards Malaysian Young Consumers' Attitude and Purchase Intentions Behaviour through Digital Media. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Soo, Yuh Wen (2024) The Effectiveness of Social Media Influences on Cosmetic Brands in Creating Purchase Intention among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Wong, Vennesa Wen Thong (2023) The Impact of Instagram Influencers on Young Adults' Purchase Behaviour towards Skincare Products. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Yap, Wen Lam (2023) The Role of Xiaohongshu in Shaping Malaysian Users Purchasing Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.