Millennial Preferences on Movie: The Effects of Movie Trailer



Cheok, Mok Yee (2018) Millennial Preferences on Movie: The Effects of Movie Trailer. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

[img] Text
Cheok Mok Yee_Full Text.pdf
Restricted to Registered users only

Download (808kB)


The topic of this project is Millennial Preferences on Movie: The Effects of Movie Trailer, which to study the effects of movie trailers that directly or indirectly influencing millennial preferences on movie. Movie marketers using different marketing skills and techniques such as posters, events, advertisements and movie trailer in order to attract different types of audiences. Movie marketers using so much of techniques to attract audiences is to achieve maximum earning for least investment. The most frequent and recent techniques is movie trailer, by exposing the best part of the movie for consumers. Therefore, this project intended to find out the elements lie among movie trailer which might affected the preferences of millennial on movies. Nowadays, millennial which is one of the biggest generations are very important for the future development of movie industry

Item Type: Final Year Project
Subjects: Language and Literature > Literature (General) > Broadcasting
Faculties: Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Broadcasting
Depositing User: Library Staff
Date Deposited: 21 Jan 2020 03:18
Last Modified: 05 Apr 2022 01:01