The Effects of “Ali, AhKao dan Muthu” Music Video towards Youth’s Spirit of Patriotism

Lee, Si Mun (2019) The Effects of “Ali, AhKao dan Muthu” Music Video towards Youth’s Spirit of Patriotism. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

This project is to study on the effects of Ali AhKao dan Muthu music video towards youth’s spirit of patriotism. Most of the audience think that music video might not provide big effects towards the viewers. However, it does give impact by the used of the important elements in the music videos such as music, lyrics, cinematography, editing, talents and also good concept and storyline. Hence, the research plans find out whether Ali AhKao dan Muthu music video have any impacts towards the youth’s spirit of patriotism in terms of emotion, attitude and behaviour which is falls under the first research objective. The lack of patriotism spirit among youth and the lack of efforts in local media to portray patriotism elements have become the issues in Malaysia. Ali AhKao dan Muthu music video with a patriotic theme might become the reference for the local media. Therefore, the second research objective in the research is to find out whether this music video helps to improve the patriotism elements. 100 respondents are used for conducting the survey questionnaires using for the first research objective while 3 interviewees who are the media people are determined to conduct in-depth interviews for the second research objective. The results shows Ali AhKao dan Muthu music video has impacts on youth patriotism spirit in the emotion, attitude and behaviour aspects and also the music video helps to improve patriotism elements in local media production. Hence, the result reached the objectives of the study.