A Study on Instagram Manipulating User's Behavior

Tay, Mei Chee (2018) A Study on Instagram Manipulating User's Behavior. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

Social media is catching more and more attention among people especialy younger generation. While engaging with these social media application, it actually leads to certain manipulation among users whereby users literally controlled by the social media in terms of behavior. In this research paper, I will study about "Instagram manipulate user's behavior" by achieving two objectives which is to investigate the way Instagram manipulate user's behavior and the reason why they being manipulated. Because of the part that I am going to study is "behavior", therefore I apply the qualitative method by carry out few interview sessions. To bring out a more quality and persuasive result, I have selected 5 interviewees with certain qualification. At the end of the research, the results proves that user's behavior being manipulated through implementing certain habits and practice on themselves. Moreover, the reason that encourage the phenomenon above are the narcissism attitude and fear of missing out thinking.