The Impact of Online Shopping on Consumer Behaviour



Lim, Siao Shan (2019) The Impact of Online Shopping on Consumer Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

[img] Text
Lim Siao Shan_Full Text.pdf
Restricted to Registered users only

Download (937kB)


The convenience of doing anything through mobile apps had changed the consumers behaviour in purchasing products or selecting products in the current market. Now, consumers can choose to go for shopping malls or go online stores to purchase what they need. Consumers have a wide selection and broader areas to seek for what they want to purchase. This study aims to examine the impact of online shopping on consumer behaviour. The methodology used for this study is quantitative research which is through surveys. There are a total of 100 respondents are selected to answer the survey questions. From this research, the researcher also found out that most of the respondent are more likely to purchase more products during promotional activities no matter it happens in physical stores or online stores. In addition, most of the respondents are more likely to purchase clothes from physical stores and online stores and therefore the frequency of the respondents visits shopping malls are almost the same as the frequency of purchasing products online as the main attraction for the respondents to purchase products are sales and promotions. However, the respondents still goes shopping in malls even though they purchase products from online stores. Besides, the researcher also found out that most of the respondents are aware on the increasing amount of waste from online shopping towards the environment but they choose to reuse the waste received from purchasing online rather than recycling it.

Item Type: Final Year Project
Subjects: Social Sciences > Advertising
Social Sciences > Commerce > Marketing > Consumer behavior
Faculties: Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Advertising
Depositing User: Library Staff
Date Deposited: 21 Jan 2020 06:31
Last Modified: 24 Mar 2022 02:14