A Comparison of Gender Stereotype Towards Female in Hollywood Movie "Me Before You" and Korean Movie "A Werewolf Boy"

Chong, Wai Theng (2019) A Comparison of Gender Stereotype Towards Female in Hollywood Movie "Me Before You" and Korean Movie "A Werewolf Boy". Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

This study is to compare the gender stereotyping towards female in Hollywood movie “Me Before You” and Korean movie “A Werewolf Boy”. The gender roles of female being portrayed in the movies and the perception of Malaysian audience towards the Korean and American female actor before and after watching both reference movies were the key analysis elements of researcher. Comparison has been done by researcher through two research methods which are content analysis and focus group. The result of content analysis shows that the culture differences play an important role in affecting the female stereotyping issue: Korean filmmaker (Asian) is more likely to portray the female as a weak character, while Hollywood filmmaker (Western) stereotypes the female group through the way of objectification. Yet the perception of Malaysian audience towards the Korean and American female groups are different when it comes to distinct gender and personal background. The female respondents are able to identify the female stereotyping issues in the reference movies by holding different opinions, while the male respondents analysed the female stereotyping according to their preferable girlfriend criteria, which is not with a rational thinking. Researcher declares that the female stereotyping issue does exist in both Korean and Hollywood reference movies and different gender is holding different perception on this issue.