Subtitling vs Dubbing of Japanese Anime in Malaysia

Fong, Zhi-Qi (2019) Subtitling vs Dubbing of Japanese Anime in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

This research paper is conducted to find out the preference of translation method, which are subtitles and dubbing, of Japanese Anime in Malaysia, and to find out which translation method of Japanese Anime is more accurate within Malaysia context. The target audience of this research paper are those young adults around 18-25 years old who watched Japanese Anime before, and the research location is set in Kuala Lumpur area. Japanese Anime is a global culture that gaining high popularity around the world. In Malaysian television stations, Japanese Anime is one of the most broadcasted foreign program, and able to gain a high viewership among Malaysians. However, the Japanese Anime that being broadcasted in Malaysia must be go through a process of translation in order to translate Japanese language to the language that is familiar with Malaysians. While in Malaysia, both translation method being used before to translate Japanese Anime, and both translation methods have their own preference group. On the other hand, both subtitle and dubbing method of Japanese Anime have their own pros and cons, as well as accuracy. To achieve the research objectives, the researcher applied online questionnaire survey for investigating the preference of translation method, and in-depth interview for the accuracy of the translation method. The result for the online questionnaire survey shows that Malaysian prefer subtitles more when they watching Japanese Anime. While for in-depth interview, the result indicates that subtitles have a higher accuracy for Japanese Anime when compared to dubbing method