Emoji in Online and Offline Interaction



Koh, Ashley Shein Vern (2019) Emoji in Online and Offline Interaction. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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No doubt that emoji has become a part of people’s daily communication whether in workplace or private. It is true emoji eases the way how people communicate with each other in virtual platforms. Over the internet, it has restraint the ability of people to identify, interpret, listen and reading due to the lack of nonverbal cues in communication. In this research, this main purpose is to find out the interaction of male and female in online and offline by using emoji whereby to get into a deeper exploration of the gender understanding on the meaning of emoji, the effect of them expressing emotions in reality and the motives of them using emoji. In order to get the results of this research, a quantitative – online survey questionnaire and qualitative – focus group method have been conducted. A total of 152 responses from the online survey have gathered and have filtered out 12 participants – 6 males and females to conduct a focus group session. The theory of Social Information Processing theory (SIPT) and Social Presence theory have applied in this research. Further discussion on the collected results are in the following chapters.

Item Type: Final Year Project
Subjects: Language and Literature > Philology. Linguistics > Communication. Mass media
Faculties: Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Media Studies
Depositing User: Library Staff
Date Deposited: 30 Jan 2020 08:43
Last Modified: 15 Apr 2022 06:12
URI: https://eprints.tarc.edu.my/id/eprint/12945