Popularize of Instagram-Individual Gratification and Satisfaction of Using Instagram

Lee, Soo Jane (2019) Popularize of Instagram-Individual Gratification and Satisfaction of Using Instagram. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

With the development of technology, social media become a very important part in our daily life. People like to spend time on social media because social media brings a lot of advantages to us. Young adult in the society is heavy user for social media. They use social media to connect with the society and bond into the society. Instagram is one of the leading social media in Malaysia. The usage of Instgarm in Malaysia became higher among young adult in Malaysia. As Instagram helps to fulfill individual needs, it became popular in the society. In this research, it is to study how Instagram helps user to satisfy their individual need. This is to investigate reason for Instagram to getting popular. The main idea in this research is to find out how people actively using Instagram for their own gratification needs. There are 5 chapters in this research and all the individual needs will be deeply discuss in this research which are cognitive need, affective need, personal integrative need, social integrative need and escape need.