Public Relations Ethics on Social Media Usage

Sam, Kah Jun (2019) Public Relations Ethics on Social Media Usage. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

Based on Toledano and Avidar (2016) method and questionnaire statements, and inspired by its theory, this paper focuses on studies about internet-related public relations from an ethical standpoint. As such, this study’s objective is to assess the attitudes of public relations practitioners (PRs) while using social media professionally, identifying some ethical issues and the implications of their perceptions, by means of a quantitative study supported by an online survey. A questionnaire, which included twenty attitude statements, plus two demographic questions, has been applied to PRs in Malaysia. Research questions include concerns about PRs’ attitudes towards ethically acceptable or non-acceptable online public relations practices and the influence of socio-cultural environments, namely, the existence of ‘Hong Bao’ culture in PR industry.