The Impact of Facebook Advertising: a Study on Xing Fu Tang Facebook Advertising on Young Adults' Purchase Decision in Klang Valley

Leong, Sai Wei (2020) The Impact of Facebook Advertising: a Study on Xing Fu Tang Facebook Advertising on Young Adults' Purchase Decision in Klang Valley. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

advertising is commonly used to promote or introduced the products in the market. It is an effective method to increase the brand awareness among the customers. It can help the marketers to save money and time to reach a great amount of audiences. In this study, researcher examined the effectiveness of Facebook advertising that affect the purchase decision of young adults. Thus, this study also determines whether the social media has influence on the purchase decision of the customers. Besides, the study also examines other factors that influence the interest of young adults in trying new beverages. Next, this study was a quantitative study that provided an online questionnaire with 100 young adults participants based in Klang Valley area. The reason is the young adults are spending a lot of time on Facebook and expose to the Facebook advertising rapidly. Last but not least, this study also found that Facebook advertising is able to achieve positive responses from the young adults, which included positive brand awareness, positive attitudes towards Xing Fu Tang Facebook advertising. The research clearly show that Xing Fu Tang Facebook advertising is influencing the decision making process on purchasing the products.