Social Media Changed How Young Generation Consume News.



Look, Pui Ling (2020) Social Media Changed How Young Generation Consume News. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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The rise of technology has slowly brought impact towards the pattern of how young generation seek for information nowadays. Digital media such as social media has become one of the platforms for youth to receive news from the media. Therefore, in this research, the study of how young generation consume news online has been developed. Furthermore, this research is also aim to study the experience that youth have while consuming news online, the behaviour of young people when reading news on social media, and also to investigate the effectiveness of ads of online news and traditional newspaper in youth’s perspective. This research was being studied because of the problems which can be observed in the society, such as young people tend to read the news through social media rather than traditional newspaper and traditional newspaper has slowly been replacing by the new media. In order to conduct the research, there are two methods such as qualitative and quantitative research method have been adopted in the study. Survey questionnaire was used as a tool to collect data from 250 respondents who are aged 15 to 24. Besides that, interview was also adopted to collect answers from those selected respondents who are heavy users in digital news. Based on the findings, the result shows that most of the youth are tend to consume news online, they find it as more interactive and convenient as compared to newspaper. They also think that the ads of online news is getting much more attention from the audiences over the ads in newspaper.

Item Type: Final Year Project
Subjects: Language and Literature > Philology. Linguistics > Communication. Mass media
Faculties: Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Media Studies
Depositing User: Library Staff
Date Deposited: 23 Jul 2020 08:49
Last Modified: 23 Jul 2020 08:49