Analysis on Propaganda from Prominent Politicians in Malaysia

Soo, Hoyenn (2020) Analysis on Propaganda from Prominent Politicians in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Text SOO HOYENN.pdf Restricted to Registered users only Download (1MB)

Abstract

The objective of this research is to find out the relationship between the consumption of political propaganda and its effect in the manipulation of public opinion of young adults. This research is of significance to provide a guideline for politicians as well as spin doctors to create a propaganda that is persuasive to reinforce or change the preference of young adults on their desired political leaders. The persuasive appeals, effect of propaganda messages and impact of political branding seen in propaganda are examined to know more about the perception of young adults on the propaganda disseminated by the politicians. A successful propaganda can only be made if it includes positive portrayals along with the actions taken by the politicians, in order to persuade more people to prefer a politician as their desired political leader. It is found out that logical evidence is preferred by more respondents as the most persuasive appeal other than the politicians’ credibility and emotions evoked through the propaganda. Only 9 out of 20 propagandas mentioned are persuasive as some politicians are not doing something for the sake of the citizens.