Social Media Influences the Promotional Plan of Organisation

Jasdab Singh @ Jasdev Singh, Ashwinder Kaur (2020) Social Media Influences the Promotional Plan of Organisation. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

Technology is booming rapidly from year to year where the Younger Generations are the ones caught in this rapid change. It has been widely used for the purpose of business. More organisations are now using Social Media as tools to enhance their businesses. On the other hand, consumers are spending most of their time scrolling through news feeds in their Social Media account. Consumers rely fully and heavily on the Internet to receive the content and information. When new technology is being introduced, it is inevitable that consumers constantly change their attitudes towards consumption to adapt to current trends. Social Media Marketing allows organisations to reach targeted consumers easily, effectively and instantly. Social Media Marketing does online activities like Sharing the content, videos and images for marketing purposes in order to achieve marketing communication and branding goals. Thus, marketers are meticulously looking for information to stay current with the consumer market in order to maintain their market share. Social Media also encourages the organisation to understand the needs and wants of their targeted and potential consumers. Findings in this research show that many organsation uses Social Media in attracting current and potential consumers. Organisations alter the releveant content in order to meet the consumers’ needs and wants on the products and services sold by the organisations. Effectiveness of Social Media able to influence organisational promotional strategy as it plays and important role in the communication mix in the organisations. Without consumers, organisation cannot function and without organisation, consumers are not able to purchase any products or services. Therefore, consumers influence organisational promotional strategy. Social Medis is becoming the king of media which Traditional Media will be around just slightly longer. Social Media diverts opinions and creates interaction with organisation compare Traditional Media. Effectiveness of 4P’s in Social Media gain trust from the consumers. Consumers are aware of the products and services of the organisations but when they purchase and satisfied, consumers will be more loyal to the organisations.