Demand of High-Rise Residential Units within Transit-Oriented Development in Kuala Lumpur based on M40 Buyers’ Housing Preference

Ho, Natalie Xin Tze (2020) Demand of High-Rise Residential Units within Transit-Oriented Development in Kuala Lumpur based on M40 Buyers’ Housing Preference. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

Despite the growing of transit-oriented development (TOD) projects in the current property trend, awareness towards TOD can still be improved in order to ensure the less mismatch of market when constructing and selling TOD projects. TOD projects which highly promote accessibility convenient and dynamic development, whereby buyer preference towards the factors of determinants in selecting high-rise property units are constantly needed to be done. Therefore, this research has aimed to study the intrinsic and extrinsic housing attributes that affect the buyers’ decisions among the middle income group (M40) in Kuala Lumpur based on intrinsic and extrinsic factors, locality factors and liveability factors. Subsequently, based on such determinants and its study, analysis for the preference of TOD high-rise residential is being made to justify the demand among a sample size of 103 respondents which with different demographical backgrounds. The study of M40 buyers’ preference also subset into two layers which based on factors affecting buyers’ decision and factors affecting buyers decision towards TOD projects by incorporating with the criteria of TOD projects. This study has been done with the aids of primary and secondary research method via questionnaires distribution to obtain data information from respondents and desktop search on supportive research papers in buyers’ preference in Malaysia and overseas as well as the criteria and characteristics of TOD projects. As a result, the research provides understanding towards the buyers’ preference generally and with the preference of TOD projects whether the demand of TOD projects in Kuala Lumpur is distinctive. As such findings allow a framework for developers to determine the buyers’ preference on TOD projects as well as a bigger picture on the needs and wants of M40 house buyers towards high rise residential units in Kuala Lumpur as well as their needs on TOD projects.