A Study on the Factors that Influence the Performance of Shopping Centres - Case Study: M3 Mall

Yap, Huan Yi (2020) A Study on the Factors that Influence the Performance of Shopping Centres - Case Study: M3 Mall. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

Shopping centre is not only just providing a place for shoppers to purchase goods but also serve as a one-stop-shopping solution comprising fine dining, leisure, entertainment as well as community space. In Malaysia, the fierce competition among the shopping centres will result to the underperformance of some poorly located and designed shopping centres. In order to overcome this issue, the manager of shopping centre should determine the main factors that will cause success or failure of their shopping centre. This research aims to study the factors that influence the performance of M3 Mall and provide some recommendations on the improvements of M3 Mall. The research approach was carried out based on mixed research method including questionnaire surveys and case studies. The sampling method was adopted as the probability sampling technique. The questions in the questionnaire was set based on the literature review. All the collected data was analysed and tabulated by using SPSS. The results of the performance of M3 Mall was compared with Melawati Mall and the findings showed that the main factors that result in poor performance in M3 Mall is the limited variety of stores offered in M3 Mall as well as poor tenant mix strategy of M3 Mall. Based on the data analysed, it is recommended that M3 Mall should bring in more specialty tenants and more variety of stores to improve the performance of the mall. In conclusion, the results had achieved the research objectives of this study. The study was recommended to expand the scope of study such as the customer behaviour and life cycles of shopping mall in the factors influence the performance of a shopping centre and evaluate the factors that influence the performance of shopping centre through the comparison of more underperforming shopping centre and successful shopping centre.