Factors that Attract Young Adults in TAR UC into Choosing a Romantic Partner via Instagram

Lee, Hui Qi (2020) Factors that Attract Young Adults in TAR UC into Choosing a Romantic Partner via Instagram. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

Social media has taken over the world. With the aid of its versatility, expediency and many more, it helps the industry grow rapidly. Social media helps people to establish, reconnect and maintain a relationship. It is hard to deny that there is a lot of speculation and doubt surrounding the idea of dating someone online but in this technology driven era, it is very common that we see someone manage to find their romantic partner through social media platforms. Hence, this research aimed to find out the possible factors that attract young adults in TAR UC into choosing a romantic partner via Instagram. Survey questionnaires were utilized as the method of collecting responses from the respondents. A total of 80 responses were collected via Google Form. Contrary to the assumption that young adults in TAR UC prefer meeting their romantic partner online, the results collected provide a different perspective on the subject matter.