Attributes of Good Property Development from the Perceptions of Property Developers

Saw, Siew Yeah (2021) Attributes of Good Property Development from the Perceptions of Property Developers. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

The aim of this research is to identify the attributes of good property development from the perceptions of property developers. Therefore, this research will help to identify the key attributes which influence the property development, issues and challenges faced by property developers in property development and also the effect of attributes on purchase intention of house buyers. In fact, the property development can be problematic if the property developers do not have a clear understanding towards the house buyers’ preference due to supply will mismatch with the demand. Hence, it is important for us to identify the attributes of good property development as well as effect of attributes in purchase intention of house buyers in order to overcome such issue. Meanwhile, the challenges faced by property developers in property development shall also be discussed in order to capture the attention from the relevant parties and minimize such issue from occurring thus ensure a smooth progress of the property development. In short, this research is to gather the experiences and perceptions from the property developers thus provide a clearer understanding towards the attributes of good property development.