A Study on the Importance of Anchor Tenant as a Success Factor for a Shopping Mall

Wong, Michelle E-Yin (2021) A Study on the Importance of Anchor Tenant as a Success Factor for a Shopping Mall. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

The competitiveness of a shopping mall is crucial to prevent the occurrence of the decrease in occupancy rate of shopping mall and oversupply of shopping mall. Therefore, the research objectives of this study are to identify the success factors of shopping mall, the importance of anchor tenants in determining the success of a shopping mall, and the ingredients of the anchor tenants for a shopping mall to be successful. Both primary data—online questionnaire survey—and secondary data are used to achieve the research objectives. In primary data collection, the sample size of this research is 100 respondents with aged between 15 to 65 years old, and all of them are currently residing in Malaysia. Using both methods, the success factors identified is size of malls, location and accessibilities, structural layout, infrastructure and facilities—extra attention is paid on the carparking facilities, aesthetics and designs (include atmosphere and environment), marketing mix, tenant mix, anchor tenant, and state of maintenance and repair. The importance of anchor tenant identified is attract shoppers, spill over effect, increase profit of shopping mall, and affect image of shopping mall. The ingredients of anchor tenant identified are the number or area occupied by the anchor tenants must be in a way that provide more choices to the shoppers, selecting national chain anchor tenant—preferably consist of grocery store, department store and food and beverages, and lastly, avoid having anchor tenants that sell similar products in the same shopping mall, and avoid anchor stores sell similar products to the non-anchor stores. The result of this study provides an insight on how to improve the performance of the shopping mall, which would then lead to the success of a shopping mall and reduce the occurrence of abandoned shopping mall or oversupply of shopping mall.