The Impact of Indigenous and Minority Languages-Based Radio Programmes on Youth in Malaysia

Kwan, Yen Nan (2020) The Impact of Indigenous and Minority Languages-Based Radio Programmes on Youth in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

Rasio is one of the important sources of Malaysian entertainment from all walks of life. There are many languages spoken in Malaysia, and people will expect to hear quite a number of varieties. Study into the language variety used in Malaysian radio, however, is rarely a subject of analysis in Malaysia. Not only that, the researchers have never performed exhaustively and wide-ranging on the topic about indigenous and minority languages-based radio programmes as these types of languages that are used in radio programmes also differ considerably. This study explores listening habits of youth aged from 20 to 34 in both West Malaysia and East Malaysia on indigenous and minority languages-based radio programmes and impact of these radio programmes on youth in Malaysia. A survey approach of quantitative research method was used to determine the perceptions of youth towards indigenous and minority languages-based radio programmes. The listening habits of youth on these radio programmes are that they listen to different languages of radio programmes, and it is a source of entertainment for them. This study shows that Cantonese language was ranked as the most indigenous and minority language that the respondents always listened to on radio. There are significant impacts on young people to listen to such radio programmes but the strength of the impact varies. Young people are being influenced strongly by making them have more selfconsciousness and shaping their perceptions towards native languages. The uses and gratification theory is used to understand the youth’s listening habits and results found that they listen to such programmes to satisfy their surveillance needs by knowing about the current affairs of a particular community.