A Case Study on the Influence of Youtuber as a Career toward the Malaysia Young Audiences

Lim, Fung Joe (2020) A Case Study on the Influence of Youtuber as a Career toward the Malaysia Young Audiences. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

This research aims to study the influence of youtuber as a job toward the Malaysia young audiences as the term of “YouTuber” is now so famous in the youngsters’ society. Although there are many social media platforms and video websites that have appeared, YouTube platforms are still sought after by young audiences as there are still many people who take YouTube as their main platform for video watching. Therefore, some people are realizing this phenomena and try to become a YouTuber that owns a channel, creates video, then posts to YouTube to gain some benefits or fame. In this research, there are three objectives created to meet the outcome which is to study the impact of YouTuber as a job or new entertainment industry toward Malaysia's youngsters, to know the view and acceptance level of Malaysian young audiences to choose Youtuber as their career path as each of the young audiences will have different perception or opinion toward whether a YouTuber is suitable for a person to take as his or her full time or formal career and the future of YouTuber as a new successful career or profession in the entertainment industry. To complete these objectives, survey questionnaires are assigned through online google form in order to observe and analyse young audiences’ point of view toward the job of becoming a YouTuber. In the result, researcher has figure out that many of the young audiences has the interest of becoming a YouTuber as it is a new area or trend for them to try it out and YouTuber are indeed have the potential and abilities to be listed in the entertainment industry as a formal career in the future due to the compelling features and benefits of YouTube and YouTuber, it is the reason why that make YouTuber rise sharply in now generation.