The Influences of Youtuber on Youth's Lifestyle

Tan, Siew Li (2020) The Influences of Youtuber on Youth's Lifestyle. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

The main objective of this research is to explore the trend in the current society, which is how the popularity of YouTubers influences youth’s lifestyle and also to know how youth imitates YouTuber's personalities into their lifestyle. Youtubers had gradually become the influencer in the society, especially for the youth, where YouTube is the most popular media platform that allows people to find entertainment by watching videos, and Youth will try to imitate what Youtubers do and try to copy their lifestyle and apply it to their own lifestyle. So the research problem is Youtuber brings a huge influence toward the lifestyle of youth. In the research, I have collected 100 respondents’ opinions towards the topic of the research and found out that the reasons and ways of YouTubers influence youth’s lifestyle.