The Popularity of Youtube as the Most Preferable Platform: a Case Study on the Relationship between Youtube Audiences and Its Impact on Them

Tay, Hui Yee (2020) The Popularity of Youtube as the Most Preferable Platform: a Case Study on the Relationship between Youtube Audiences and Its Impact on Them. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Text RBC - TAY HUI YEE Research thesis.pdf Restricted to Registered users only Download (3MB)

Abstract

This thesis study research purpose is to find out the popularity of Youtube as the most preferable platform which is a case study on the relationship between Youtube audiences and its impact on the users. This research conducts the study by doing a qualitative methodology that is an online survey questionnaire by collecting 100 of respondents data of the young adults in Malaysia. This research method let the researcher collect a high quantity of necessary data for the research purpose in a short period of time. The respondents need to answer all the questions in the survey, where the survey asked about their demographic and how and what they think and use about Youtube as an audience. The finding is to show if there is a direct relationship between the YOutube audience consuming patterns and the impact of Youtube to them in the population of young adults of Malaysia