Brand Illustration for a Slimming Product Campaign

Yap, Li Anne (2020) Brand Illustration for a Slimming Product Campaign. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

Brand illustration is the use of illustration to add depth, character and feeling to a company’s brand. Used with care, it can be incredibly powerful. This study attempts to investigate brand illustration which includes storytelling on the slimming product packaging to bring out some message about body discrimination to the teenagers. Therefore, It can bring encouragement to teenagers who are being discriminated against by their bodies. The researcher will make different flavours of slimming detox and four different flavours of replacement meal. The flavour of the slimming detox will be blueberry with mint, strawberry with basil, lemon with lime and also grapefruit with rosemary and for the replacement meal flavour will have blueberry, strawberry, lemon and grapefruit. Through visual, the researcher will use its own illustration style on the brand illustration to present unique design styles. The brand illustration will use more interesting illustrations and bright colours to present the stories in the illustrations. At the same time, teenagers can have a more deep impression towards the brand of the slimming product. The researcher has conducted an interview by using a qualitative method and a total of 10 questions in order to go further on the research topic. Moreover, The researcher provided a series of questions related to body discrimination and the use of illustrations on packaging. The target audience will be the teenagers between the ages of 15 to 19. Through the teenagers interviewed, the researchers also selected reference materials and their contents for analysis. The researchers also get inspired in design which is the style of illustration that teenagers yearn for.