The Function of Strategic Management in Selected Public Relations Campaigns

Tang, Jack Son (2021) The Function of Strategic Management in Selected Public Relations Campaigns. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

Text RPR Project full paper 202009 Tang Jack Son.pdf Restricted to Registered users only Download (818kB)

Abstract

The purpose of this research was to explore the role of strategic management in selected public relations campaigns, the involvement of public relations strategists in the dominant coalition, decision-making processes, and strategic management of one's organization. Research findings from scholars have shown that the task of proving their importance to the dominant coalition of their organization in order to be included in the decision-making process is often faced with public relations. In particular, the Department of Public Relations was interested primarily in the role of the specialist and not in corporate decision making, was not adequately motivated by the dominant coalition and was not interested in strategic management. For this analysis the qualitative design consisted of in-depth online interviews. The method for analyzing data has been the thematic analysis. The Public Relations has been adequately encouraged and respected so professionals are active in the decision-making of the company. Practitioners viewed strategic management as being capable of designing strategic planes for contact. The findings also found a positive correlation between the public relations practices of practitioners based on Grunig's proposed Excellence Models, and their involvement in the dominant coalition and decision-making processes of the organization.