Consumer's Impression on Brand Image after Viewing Online Video Advertisement



Wui, Wy Sin (2022) Consumer's Impression on Brand Image after Viewing Online Video Advertisement. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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This study aims to identify the consumer’s impression on brand image after viewing online video advertisements. Online video advertisements have become an inextricable part of people's everyday lives, and they serve as an effective medium of promotion. Advertisers must handle and develop advertisements with care in order to meet the expectations of viewers. The researcher will investigate whether online video advertising has an effect on people and whether they pay attention to the quality of the content while watching them. It will also disclose what people think about offensive advertisements such as sexism, indecent language and racism when advertisers gain benefit from these content.

Item Type: Final Year Project
Subjects: Social Sciences > Advertising
Language and Literature > Literature (General) > Broadcasting
Faculties: Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Broadcasting
Depositing User: Library Staff
Date Deposited: 01 Mar 2022 09:01
Last Modified: 01 Mar 2022 09:01