Public’s Perceptions towards Co-Living Arrangements in Kuala Lumpur

Tan, Hui Jie (2023) Public’s Perceptions towards Co-Living Arrangements in Kuala Lumpur. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

As the housing cost rises in major cities around the world, people residing in cities, find it hard to purchase properties. This is also causing the reduction in demand for traditional residential space and an increase in more flexible lifestyle-based housing such as co-living. As the co-living concept is slowly gaining popularity in Malaysia, co-living service providers started to emerge, and the co-living market will start to get more competitive. Each co-living service provider provides different kinds of co-living space for their tenants and different tenants have different preferences on co-living spaces. Therefore, this research aims to reveal the prioritisation of factors influencing the choices of co-living spaces. To achieve this aim, research objectives are established which is to determine the motivation for co-living, identify the factors influencing the choices of co-living spaces, and to investigate the prioritisation of factors influencing the choices of co-living spaces. The data is collected through online questionnaire survey, and it is distributed to the public in Kuala Lumpur. A simple random sampling is adopted. A total of 302 responses is collected. The data for objective 1 and 2 is analysed with central tendency measures and histogram. Cross-tabulation analysis is also conducted for objective 2. For objective 3, frequency analysis and pie chart are adopted to analyse the data. For objective 1, it is found that ability of staying closer to the city centre at a relatively cheaper price is the biggest motivation. The findings for objective 2 showed that the distance to workplace/school/public transportation hubs is the most influential factor in influencing the choices of co-living space which is also strongly agreed by mostly Chinese male age between 25 to 30 years old. The findings of objective 3 showed that the rental price is the most prioritised factor in influencing the choices of co-living space. In the end of this research, this research can assist property developers and co-living service provider to improve their housing and accommodation to provide the tenants with a better and comfortable living experience. This research can also help the co-living service provider to better target their tenants’ needs to minimize losses and attract more customers.