Integration of Augmented Reality Technology for E- Commerce Mobile Application

Cheah, Li Hong (2022) Integration of Augmented Reality Technology for E- Commerce Mobile Application. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

This work develops and integrates augmented reality (AR) to an online shopping mobile application. There are two key issues to be resolved in regard to shopping. First, the hassle of physical travel, queueing as well as Covid-19 restrictions and exposure. Second, the possible unsatisfactory online shopping experience and purchases due to perception error based on an online image of a physical product. To resolve these issue, three main aims will be implemented here. First, to eliminate the hassle and exposure of physical shopping. Second, to provide a virtual mall shopping experience, useful recommendations and an accurate 3D product perception. Third, to make the purchase process fast and convenient at the same time increase sales and reduce the workload of staffs. The proposed AR technology will be implemented into an online shopping mobile application. The AR technology first captures all 360 degrees image angle of the online shopping mall’s physical products. This sets the virtual product database. Next, these products will be rendered into a 3D product model using AR Core/ AR Utility. To enhance user’s shopping experience, the 3D virtual product models will be virtually placed into virtual shelves and placed into virtual carts when chosen. This AR technology will be integrated into online shopping mobile application. The AR technology is expected to enhance customer’s online shopping experience by providing more accurate perception of a product in 3D. Customers may virtually pick their products and view the items in all angles. The expected 3D rendering time is expected to be less than 10s. The key contribution here is the ability to provide a mall-like virtual experience while shopping online with a more accurate virtual product perception using AR technology