Examining Factors that Promote Online Shopping Attitude and Satisfaction among Young Adults

Seet, Loo Yee (2023) Examining Factors that Promote Online Shopping Attitude and Satisfaction among Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Text Seet Loo Yee_Full Text.pdf Restricted to Registered users only Download (2MB)

Abstract

The rapid growth of online services has created a significant growing industry for online retail. Shopping online has emerged as a new business trend in recent years. However, online users are always increasing, but online shoppers are not expanding as quickly. Customers’ online shopping attitudes and satisfaction can change for some reasons related to different aspects and factors. Therefore, this research mainly focuses on examining some factors that are influencing the online shopping attitude and satisfaction among consumers, especially young adults. The objectives of this research is to determine impact of access convenience, price, security and website design on online shopping attitude, determine impact of access convenience, price, security and website design on consumer satisfaction and to find out the impact of consumer satisfaction on online shopping attitude. Besides, it investigates the relationship between the independent variables (Access Convenience, Price, Security, Website Design and Consumer Satisfaction) and dependent variables (Online Shopping Attitude). It will have nine hypotheses to predict the relationship between the variables. In addition, the research methodology will be using quantitative research. The data will be collected through a survey questionnaire from the young adults who are always shopping online. The survey form will be distributed using Google Form for approaching purposes. The survey questionnaire will be sent out to 100 respondents by using the convenience sampling method. In order to accomplish the objectives of this research and to acquire the data, convenience sampling can rapidly get in touch with the respondents. Moreover, to strengthen the validity and the reliability of the survey questionnaire, pre-test and pilot test will be used before sending out the questionnaire to respondents.