Home Buyers Preferences for Condominium Based On Demographic Factors in Kuala Lumpur

Tan, Mei Ling (2018) Home Buyers Preferences for Condominium Based On Demographic Factors in Kuala Lumpur. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

The large amount of unsold housing units in Kuala Lumpur has been an issue in recent years where the housing supply increasing rapidly in recent years. The reason behind the unsold housing units may be numerous factors. Therefore, the research objectives are to determine the demographic factors and housing preferences influence in home buyer’s buying decision for condominium in Kuala Lumpur and to evaluate the relationship between demographic factors and housing preferences of home buyers for condominium in Kuala Lumpur. Both data collection methods which are primary and secondary data have been used in this research. The sample size of the research is 100 respondents who are aged between 20 to 60 years old. The independent variables in this research are gender, age, marital status, monthly income, household size and education level while the dependent variables are price of the condominium, size of living room, availability of retail centres, distance to work, presence of shops nearby, level of pollutants and safety of the neighbourhood. The data analyses that been used in this research are content analysis, descriptive analysis and scale measurement. The findings indicated that a few significant factors greatly affected the housing preferences. This research has shown that the green features, distance to public park, presence of schools nearby, number of rooms and bathrooms as well as the developer brand are least important to the respondents when considering to purchase a condominium in Kuala Lumpur, which resulted in lower mean value as compared to other elements based on data analysis. As a result, this research provides an understanding of interrelation between home buyer’s demographic factors and housing preferences for condominium in Kuala Lumpur. It outlines the framework where the developers can focus on in order to improve and rectify their sales performance to make their development become successful.