The Impact of Negative Publicity towards Malaysian Young Consumers' Attitude and Purchase Intentions Behaviour through Digital Media

 




 

Low, Xin Yin (2024) The Impact of Negative Publicity towards Malaysian Young Consumers' Attitude and Purchase Intentions Behaviour through Digital Media. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Item Type: Final Year Project
Subjects: Social Sciences > Advertising
Social Sciences > Commerce > Marketing > Consumer behavior
Language and Literature > Philology. Linguistics > Communication. Mass media > Digital media
Faculties: Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Advertising
Depositing User: Library Staff
Date Deposited: 15 Apr 2024 06:26
Last Modified: 15 Apr 2024 06:26
URI: https://eprints.tarc.edu.my/id/eprint/28432
 
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