The Effects of Corporate Social Responsibility (CSR) Effectiveness and Stakeholder Engagement on Malaysian Firms’ Performance: a Mediation Role of Brand Reputation

Chong, Wen Wei (2024) The Effects of Corporate Social Responsibility (CSR) Effectiveness and Stakeholder Engagement on Malaysian Firms’ Performance: a Mediation Role of Brand Reputation. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

Text 9. Chong Wen Wei (MCG).pdf Restricted to Registered users only Download (1MB)

Abstract

In the realm of corporate world, the effective management of corporate social responsibility (CSR) effectiveness and stakeholder engagement has emerged as pivotal factors shaping firm performance. This study delves into the relationship between CSR effectiveness, stakeholder engagement, brand reputation, and firm performance within the contemporary business landscape. Besides, this research investigates the mediating role of brand reputation in the relationship between CSR effectiveness, stakeholder engagement, and firm performance. Drawing upon a comprehensive review of existing literature and employing structural equation modelling techniques, data from a diverse sample of Malaysian firms are analysed to elucidate the mechanisms underlying these relationships. The implications of these findings are discussed in the context of informing managerial strategies aimed at fostering sustainable business practices and enhancing organisational performance in today's increasingly competitive and socially conscious business environment