The Impact of Instagram Influencers and Its Effect Consumer Trust and Purchase Intentions Among Gen Z

 




 

Teo, Tian Xin (2025) The Impact of Instagram Influencers and Its Effect Consumer Trust and Purchase Intentions Among Gen Z. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Item Type: Final Year Project
Subjects: Social Sciences > Advertising
Social Sciences > Commerce > Marketing > Consumer behavior
Language and Literature > Philology. Linguistics > Communication. Mass media > Digital media
Faculties: Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Advertising
Depositing User: Library Staff
Date Deposited: 08 Apr 2025 07:53
Last Modified: 08 Apr 2025 07:53
URI: https://eprints.tarc.edu.my/id/eprint/32347
 
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