Homebuyer Perception and Acceptance of High-Rise Residential Green Building in Klang Valley

Teoh, Yee Cha (2026) Homebuyer Perception and Acceptance of High-Rise Residential Green Building in Klang Valley. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Abstract

The development of high-rise residential green buildings is becoming a significant trend in Malaysia, driven by the need to address rapid urbanisation and environmental challenges. Green housing is positioned as a response to issues such as high energy use, resource depletion, and pollution, making it an important part of sustainable urban planning. While policymakers and developers have started to prioritise sustainability, the acceptance and willingness of homebuyers remain crucial, as they are the main drivers of housing demand. This study was conducted to examine the key features and benefits of green buildings, the factors influencing purchase decisions, and the level of acceptance among homebuyers in Klang Valley. A quantitative approach was adopted, with data collected through a questionnaire survey of 100 respondents. The results were analysed using descriptive methods, including mean, frequency, and cross-tabulation. The findings showed that energy saving and efficiency, indoor environmental quality, and water efficiency are the most valued features, while environmental benefits such as reducing carbon emissions and minimising pollution were strongly recognised. At the same time, purchase decisions were still shaped by affordability, location, neighbourhood safety, and property design, showing that practical and financial considerations remain decisive. Most respondents were willing to pay a little more for green housing, but high initial costs, operating expenses, and long payback periods discouraged stronger acceptance. Crosstabulation also revealed that income levels and knowledge influenced willingness to pay, while certifications such as GBI and GreenRE provided assurance of credibility. In conclusion, the study offers useful insights into homebuyer perceptions and acceptance of green housing, highlighting both the opportunities and challenges in promoting sustainable housing in Malaysia.