The Effectiveness of Branded Tangible Tools in Enhancing Engagement and Daily Routines of Children with Autism

Nah, Evian Hui Yi (2025) The Effectiveness of Branded Tangible Tools in Enhancing Engagement and Daily Routines of Children with Autism. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Abstract

Children with high-functioning autism aged 7-10 often struggle with emotional regulation, routine adherence, and daily task completion due to challenges in cognitive sequencing and fine motor coordination, despite average intellectual abilities. Existing interventions, such as visual schedules and digital applications, frequently lack emotional resonance and cohesive branding, limiting sustained engagement and parentchild interaction in home settings. This study addresses this gap by exploring the potential of a character-driven branded tangible tool system,featuring a friendly fox mascot, consistent visual identity, and physical prototypes (magnetic schedule board, task tracker cards, badges, keychains, and parent-child card game) to enhance engagement and support daily routines. The research objectives were: (RO1) to design a cohesive brand identity and conceptual prototypes; (RO2) to evaluate caregiver-perceived effects on cognitive task performance and fine motor skills; and (RO3) to assess perceived impacts on routine adherence, parent-child interaction, and emotional regulation. A cross-sectional quantitative survey was conducted with six caregivers in Selangor and Kuala Lumpur, Malaysia, using a 5- point Likert scale and open-ended questions to gather perceptions of mock ups. The results showed positive emotional impacts (M=3.85), especially in reducing transition anxiety, moderate reported benefits for cognitive and fine motor development (M=3.90), and significant support for design usability (M=4.21). In terms of usability, the magnetic schedule board and reward system came in first. The child-friendly appeal was emphasized by qualitative comments, which also recommended enhancements to durability and educational support. This study contributes to multimedia and inclusive design by validating a branded tangible approach as a practical, home-based supplement that prioritizes foundational skills and emotional connection. The results guide prototype refinement and offer evidence-based insights for future family-centered interventions in autism support