Gender Discrimination in PR: Male-female Differences in Self Selective Roles and Choice Made for Advancement

Teng, Ming Hui (2016) Gender Discrimination in PR: Male-female Differences in Self Selective Roles and Choice Made for Advancement. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

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Abstract

Women dominate public relations, making up 70 percent of its work force; however, women only fill 20 percent of the top leadership roles in major agencies. To better understand how gender affects promotion and self-selected role within public relations, this research applies social role theory to a qualitative study. Twelve face-to-face and email interviews with technicians, managers and strategists give in substantial descriptions regarding gender’s influence on promotion decision, personnel decisions, work-life balance perceptions and thoughts in the work place. Findings show that the many factors of the women PR practitioners self-select not to accept promotion and remain in technician role within an organization when it comes to Self-select and promoting. Thus, according to the social role theory, gender is the domination that contributes women giving up on promotion or self-select to stay at technician role because women are naturally caretakers and have high responsibility towards their children and family. They are not willing to abandon their family. They prioritize on their family and that is why men can tend to be more ambitious at workplace while women willing to take care of the home.