Items where Author is "Ch'ng, May Hsien"

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Final Year Project

Ch'ng, May Hsien and Fong, Jie Ying and Lim, Hui Ying and Lin, Xin Yi (2026) Assessing the Impact of Brand Association and Perceived Quality on Purchase Intention among Students in Malaysia’s University and College Fast Food Sector. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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