Items where Author is "Lum, Swet Kee"

 




 
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Final Year Project

Lum, Swet Kee (2023) Characteristics Do Matter : How Influencers' Characteristics Impact Gen Z's Purchase Intention through Endorsement Posts on Instagram. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

This list was generated on Fri Mar 29 03:26:20 2024 +08.