Items where Faculty is "Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Advertising" and Year is 2023

B

Benedict, Bethany (2023) A Study on the Effects of Women Objectification in Advertising towards Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

C

Chia, Soo Wei (2023) Understanding the Impact of Facebook Advertisements on Malaysian Generation Z in Klang Valley. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chong, Wing Tung (2023) Examining the Impact of Luxury Brand Advertising towards Consumers' Purchase Intentions : a Case of Malaysian University Students. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chow, Zi Xuan (2023) The Impact of Instagram Food Bloggers: a Case Study on Malaysia Consumers' Food Attitudes and Preferences. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

G

Goh, Kin Weng (2023) The Effectiveness of Uniqlo Instagram Advertising in Creating Brand Loyalty among Young Adults in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

H

Hari Krishnan, Mathan Raj (2023) The Impact of Appeton's Manipulative Facebook Advertisements on Teenagers' Perception and Purchase Decision. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Hong, Eunice Xuan (2023) Factors of Facebook Live Streaming Content Affecting Young Working Adults' Buying Behaviours in Kuala Lumpur. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

K

Kau, Zhen Yu (2023) The Impact of KFC Facebook Advertising on Malaysian Young Adults' Purchase Intention. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Kong, Ching Yee (2023) The Future of Short Form Videos & Fashion Brands : a Study on eWOM Behaviour among Gen Z on Instagram Reels. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

L

Lau, Samantha Ching Tiing (2023) The Effectiveness of Closed Captions in TikTok Short Reels for Local Food in Creating Purchase Intention among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lau, Wai Lin (2023) The Impact of Social Media Advertising on Developing Brand Resonance : a Study on Cosmetics Industry. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lee, Hui Jun (2023) The Perception of Malaysian Urban Youths towards Nestle Ice Cream Advertising on Social Media and Its Influence on Purchase Intention. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lee, Xin Yi (2023) The Impact of Physical Beauty Shops on Young Adults' Attitude towards Beauty Products in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Low, Sue Qi (2023) The Impact of Social Media Influencer in Wall's "Cornetto Love Rose Strawberry Cheesecake" Ice Cream towards Purchasing Intention Among TAR UMT Students. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Low, Ying Li (2023) A Study of the Impact of Youtubers' Advertising Endorsement on Instagram towards Young Adults Purchasing Decisions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lum, Swet Kee (2023) Characteristics Do Matter : How Influencers' Characteristics Impact Gen Z's Purchase Intention through Endorsement Posts on Instagram. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

M

Mah, Kah Mun (2023) Factor Affecting University Students Purchasing Behaviour towards Cosmetics Products through 'Xiaohongshu' and Key Opinion Leaders. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

N

Ng, Chee Yuan (2023) The Impact of Instagrammer on Attitude towards the Brand and Purchase Intention of Cosmetic Products among Youths. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Ng, See Pei (2023) To Meme or Not to Meme? Examining Patterns and Effects of Memes Marketing among Gen Z in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

O

Ong, Jia Xuan (2023) Influence on International Celebrity Endorsements on Generation Z in Malaysian Advertising. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

S

Seet, Loo Yee (2023) Examining Factors that Promote Online Shopping Attitude and Satisfaction among Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

T

Tan, Ally Shu Xin (2023) The Effectiveness of Zero Waste Campaign through Instagram Advertising in Creating Awareness among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tan, Sue Fen (2023) The Effects of Subtle and Prominent Product Placements in Movies and Television Programmes among Generation Z. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tan, Yun Hui (2023) Effects of Idealised Advertising Images on Youths' Physical Attractiveness Satisfaction. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tan, Zi Yan (2023) The Effectiveness of the Emotional Appeal of Product Placement on Youtube for Generation Z in Klang Valley. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Teh, Yin Jing (2023) An Exploratory Study of the Types and Roles of Skincare Advertising Visuals that Influence Malaysia's Consumer Buying Behaviour on Instagram in 2021. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Toh, Zhen Sien (2023) A Study on Generation Z's Perception on Sexually Provocative Advertisements and the Impact on Brand Image in Luxury Brands. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1003 Fundamentals of Advertising (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1014 Advertising & Society (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1014 Advertising & Society (Academic Year 2022/223, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1014 Advertising & Society (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1063 Consumer Behaviour and Culture (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1063 Consumer Behaviour and Culture (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV2014 Theories of Advertising (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV2014 Theories of Advertising (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV2064 Visual Communication (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV2064 Visual Communication (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV3034 Codes and Practices of Advertising (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHMC1004 Introduction to Mass Communication (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHMC2004 Communication Theories (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHMC2004 Communication Theories (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHMC2004 Communication Theories (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHMC2014 Communication Research Methods (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHMC2014 Communication Research Methods (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHMC3004 Statistical Analysis for Communication (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHMC3004 Statistical Analysis for Communication (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHMC3004 Statistical Analysis for Communication (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHMS2224 Content Editing (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Social Science and Humanities (2023) BJEL1013 English for Tertiary Studies (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Social Science and Humanities (2023) BJEL1023 Academic English (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

W

Wong, Vennesa Wen Thong (2023) The Impact of Instagram Influencers on Young Adults' Purchase Behaviour towards Skincare Products. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Wong, Yu Jia (2023) Impact of Celebrity Endorsement in Advertising on Consumers' Purchase Behaviour towards Cosmetics Products. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Y

Yeng, Shi Mint (2023) The Impact of Laneige Celebrity Endorsement Advertising towards Purchase Intention of Malaysian Chinese Female Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Yew, Soon Wei (2023) The Impact of Instagram Influencers on Purchase Intention towards Fashion Products among Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.