Items where Faculty is "Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Advertising" and Year is 2024

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Aau, Yang Ying (2024) Gender Reversal in Advertising: an Exploratory Study on Male Personalities Endorsing Lipstick. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

C

Chai, Sherine Yi Xin (2024) The Impact of Hallyu Wave on Online Impulsive Buying Behaviour of Malaysian Generation Z through Social Media. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Cheong, How Yee (2024) The Effectiveness of Watsons' Ambassadors Advertising in Creating Purchase Intention Among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Ching, Yee Fan (2024) Effects of McDonalds' Facebook Advertising on Young Adult Purchase Intentions in Klang Valley. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chong, Zi Xuan (2024) Short-Form Content: Investigating the Influence of Lazada's Youtube Shorts on the Behavioural Response Among Malaysian Youth. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chua, Emily Siu Yeen (2024) The Influence of Jane Chuck's Skincare Product Advertising on Instagram towards Malaysian Young Adults Buying Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Chua, Sher Yin (2024) Malaysian Millennials (Age 27-42), Acceptance Level of Sustainable Skin Care Campaign Through Facebook and Instagram Advertising. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

F

Fui, William Xuan Wei (2024) The Impact of Soft Selling Advertisements on Xiaohongshu on the Purchasing Intention and Decision Among the Young Adults in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

H

Hee, Yi Zhen (2024) The Study on the Impact of Advertising Collaborations between Food and Gaming Brands Affecting Purchase Decisions of Malaysians Aged Between 18 to 30. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Kuah, Hui En (2024) From East to West: a Study on the Cultural Differences in Gen Z's Perception and Attitudes of Product Placement. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Lau, Park Yee (2024) Consumer Attitudes and Their Purchasing Decision of Food and Beverages Products on Instagram Advertisements on Generation-Z. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Liew, Boon Fei (2024) From Browsing to Buying: a Study on How Facebook Live Shopping Stimulates Modern Housewives' Purchase Intentions for Kitchen Appliances. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lok, San Nee (2024) Augmented Reality Filters and Generation Z: a Study on Engagement, Self-Perception and Emotional Responses. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Low, Xin Yin (2024) The Impact of Negative Publicity towards Malaysian Young Consumers' Attitude and Purchase Intentions Behaviour through Digital Media. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Low, Zhe Yee (2024) Game On! Understanding Gamification's Impact on Gen Z's E-Commerce Choices. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

S

Saw, Deng Ni (2024) The Effectiveness of Innisfree Skincare Product in Creating Purchase Intentions by Using Celebrity Advertising on Instagram among Generation Z in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Soh, Wei Wei (2024) The Impact of ASMR Content in McDonald's Ayam Goreng Advertisement on Youtube in Creating Purchase Intention among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Soo, Yuh Wen (2024) The Effectiveness of Social Media Influences on Cosmetic Brands in Creating Purchase Intention among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Sukumaran, Suvanya (2024) The Influence of Samyang Instant Noodles' Youtube Advertising on Purchase Intention among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Tan, Ann Chee (2024) The Influence of Celebrity Endorsement in New Balance Advertisements on Malaysia Generation Z's Attitude through Facebook and Instagram Advertising. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tan, Kah Ling (2024) Tickling the Funny Bone: Analysing the Influence of Humour in Animated Advertisements on Gen Z's Emotional Responses and Actions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tan, Sze Ni (2024) Ad Fatigue or Shopping Frenzy? Assessing the Perceived Attitude and Perception of Shopee Sellers' Retargeting Ads on Facebook among Malaysian Youth Shoppers. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2024) BHAV1003 Fundamentals of Advertising (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2024) BHAV2014 Theories of Advertising (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2024) BHMC2004 Communication Theories (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2024) BHMC3004 Statistical Analysis for Communication (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished)

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Woon, Angeline Huixuan (2024) The Influence of Mobile Advertising on Malaysian Consumers' Purchase Intentions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Woon, Huang Qing (2024) The Impact of the Edelweiss Weekend Unwind Campaign through Facebook Advertising on Alcohol Consumption among Young Adults in Klang Valley, State of Selangor, Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Y

Yee, Huey Qing (2024) The Influence of McDonald's Video Advertisements among Malaysia's Young Adults on Purchasing Behavior via Youtube. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.