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Number of items: 33. AAng, Kai Ying (2025) The Influence of Comestic Advertisements on TikTok towards the Buying Behaviour of Malaysian Generation Z. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Ang, Min Thien (2025) Advertising Effects on Consumer Perspective and Buying Intentions through E-Commerce Site Shopee in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. CChong, Bi Wei (2025) The Impact of Coca-Cola's AI-Generated and Human-Generated Content Advertisement on Audience Perception and Purchase Intentions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. GGan, Jing Xuan (2025) Examining the Impact of Celebrity and Social Media Influencer Endorsements on Consumer Trust Among Malaysian Generation Z. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Goh, Xin Yuan (2025) The Impact of Gamification on User Engagement and Purchase Intention in Shopee Application. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. LLai, Zi Qi (2025) Assessing the Effectiveness of Brand Collaborations on Consumer Behaviour and Purchase Intentions Among Young Adults in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. TTan, Hui Min (2025) Exploring Korean Celebrity Endorsement on Attitude towards Advertisements, Brand and Purchase Intention of Luxury Brands on Instagram. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Tan, Sook Yee (2025) The Impact of Social Media Influencers on Attitude and Purchase Intention of Fashion Products. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Tee, Wan Fei (2025) The Impact of Beauty Standards of Women Portrayed in Advertisement and How it Affects Generation Z Women through Social Media in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Teo, Tian Xin (2025) The Impact of Instagram Influencers and Its Effect Consumer Trust and Purchase Intentions Among Gen Z. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHAV1003 Fundamentals of Advertising (Academic Year 2024/2025, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHAV1003 Fundamentals of Advertising (Academic Year 2024/2025, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHAV1014 Advertising & Society (Academic Year 2024/2025, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHAV1014 Advertising & Society (Academic Year 2024/2025, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHAV1014 Advertising & Society (Academic Year 2025/2026, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHAV2014 Theories of Advertising (Academic Year 2024/2025, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHAV2014 Theories of Advertising (Academic Year 2024/2025, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHAV2014 Theories of Advertising (Academic Year 2025/2026, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHMC1004 Introduction to Mass Communication (Academic Year 2024/2025, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHMC1004 Introduction to Mass Communication (Academic Year 2024/2025, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHMC2004 Communication Theories (Academic Year 2024/2025, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHMC2004 Communication Theories (Academic Year 2024/2025, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BHMS2224 Content Editing (Academic Year 2024/2025, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BKAV1003 Fundamentals of Advertising (Academic Year 2025/2026, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BKAV1014 Advertising & Society (Academic Year 2025/2026, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BKAV2014 Theories of Advertising (Academic Year 2025/2026, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BKAV3034 Codes and Practices of Advertising (Academic Year 2025/2026, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BKMC1004 Introduction to Mass Communication (Academic Year 2025/2026, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2025) BKMC2044 Communication Theories (Academic Year 2025/2026, October Examination). Past Year Question Paper (Unpublished) YYap, Elysia Lee Teng (2025) The Impact of Xiaohongshu Influencer Marketing on Consumer Purchasing Behavior and the Role of Persuasion and Trustworthiness Among Malaysians. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Yap, Shan Ying (2025) The Influence of Instagram Short Video Advertising from the Beauty and Personal Care Industry on Malaysia Generation Z's Beauty Perceptions and Purchase Decisions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Yong, Xin Ying (2025) Understanding How Advertiser Utilise Artificial Intelligence (AI) to Shape Gen Z's Perception Affecting Their Purchasing Behaviour and Trust. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Yong, Yi Qi (2025) The Effectiveness of Instagram Influencers on Purchase Intention of Skincare Products Among Generation Z. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. |