Malaysian Millennials (Age 27-42), Acceptance Level of Sustainable Skin Care Campaign Through Facebook and Instagram Advertising

Chua, Sher Yin (2024) Malaysian Millennials (Age 27-42), Acceptance Level of Sustainable Skin Care Campaign Through Facebook and Instagram Advertising. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Abstract

The purpose of this research is to find out the Acceptance Level Of Sustainable Skin Care Campaign Through Facebook And Instagram Advertising among the Malaysian Millennials (Age 27-42). It also identifies the level of willingness (attitudes and perceptions) of Malaysian Millennials to shift to sustainable skin care after exposure to sustainable skin care campaigns through Facebook and Instagram. This research aims to explain the factors influencing the acceptance and engagement levels of Malaysian Millennials with sustainable skincare campaigns on social media.. It also examines the adoption of Malaysian Millennials towards sustainable skincare campaigns promoted through Facebook and Instagram advertising. The researcher did this research by using the quantitative method which is the online survey questionnaires method. The data was collected from 150 qualified Malaysian Millennials through an online survey questionnaire which is Google Form.