Number of items at this level: 23.
C
Chai, Sherine Yi Xin
(2024)
The Impact of Hallyu Wave on Online Impulsive Buying Behaviour of Malaysian Generation Z through Social Media.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Chia, Soo Wei
(2023)
Understanding the Impact of Facebook Advertisements on Malaysian Generation Z in Klang Valley.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Ching, Yee Fan
(2024)
Effects of McDonalds' Facebook Advertising on Young Adult Purchase Intentions in Klang Valley.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Chong, Zi Xuan
(2024)
Short-Form Content: Investigating the Influence of Lazada's Youtube Shorts on the Behavioural Response Among Malaysian Youth.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Chow, Zi Xuan
(2023)
The Impact of Instagram Food Bloggers: a Case Study on Malaysia Consumers' Food Attitudes and Preferences.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Chua, Emily Siu Yeen
(2024)
The Influence of Jane Chuck's Skincare Product Advertising on Instagram towards Malaysian Young Adults Buying Behaviour.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Chua, Sher Yin
(2024)
Malaysian Millennials (Age 27-42), Acceptance Level of Sustainable Skin Care Campaign Through Facebook and Instagram Advertising.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
F
Fui, William Xuan Wei
(2024)
The Impact of Soft Selling Advertisements on Xiaohongshu on the Purchasing Intention and Decision Among the Young Adults in Malaysia.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
L
Lau, Park Yee
(2024)
Consumer Attitudes and Their Purchasing Decision of Food and Beverages Products on Instagram Advertisements on Generation-Z.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Lau, Samantha Ching Tiing
(2023)
The Effectiveness of Closed Captions in TikTok Short Reels for Local Food in Creating Purchase Intention among Malaysian Young Adults.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Lee, Le Ning
(2023)
The Impact of Watson's Festival Campaign through Youtube Advertising to Malaysian Consumers of Generation Z's Purchasing Decisions.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Liew, Boon Fei
(2024)
From Browsing to Buying: a Study on How Facebook Live Shopping Stimulates Modern Housewives' Purchase Intentions for Kitchen Appliances.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
M
Mah, Kah Mun
(2023)
Factor Affecting University Students Purchasing Behaviour towards Cosmetics Products through 'Xiaohongshu' and Key Opinion Leaders.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
S
Saw, Deng Ni
(2024)
The Effectiveness of Innisfree Skincare Product in Creating Purchase Intentions by Using Celebrity Advertising on Instagram among Generation Z in Malaysia.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Soh, Wei Wei
(2024)
The Impact of ASMR Content in McDonald's Ayam Goreng Advertisement on Youtube in Creating Purchase Intention among Malaysian Young Adults.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Soo, Yuh Wen
(2024)
The Effectiveness of Social Media Influences on Cosmetic Brands in Creating Purchase Intention among Malaysian Young Adults.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Sukumaran, Suvanya
(2024)
The Influence of Samyang Instant Noodles' Youtube Advertising on Purchase Intention among Malaysian Young Adults.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
T
Tan, Ann Chee
(2024)
The Influence of Celebrity Endorsement in New Balance Advertisements on Malaysia Generation Z's Attitude through Facebook and Instagram Advertising.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Tan, Kah Ling
(2024)
Tickling the Funny Bone: Analysing the Influence of Humour in Animated Advertisements on Gen Z's Emotional Responses and Actions.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Tan, Sze Ni
(2024)
Ad Fatigue or Shopping Frenzy? Assessing the Perceived Attitude and Perception of Shopee Sellers' Retargeting Ads on Facebook among Malaysian Youth Shoppers.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
W
Wong, Vennesa Wen Thong
(2023)
The Impact of Instagram Influencers on Young Adults' Purchase Behaviour towards Skincare Products.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Woon, Huang Qing
(2024)
The Impact of the Edelweiss Weekend Unwind Campaign through Facebook Advertising on Alcohol Consumption among Young Adults in Klang Valley, State of Selangor, Malaysia.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
Y
Yee, Huey Qing
(2024)
The Influence of McDonald's Video Advertisements among Malaysia's Young Adults on Purchasing Behavior via Youtube.
Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
This list was generated on Fri May 3 03:19:47 2024 +08.
