The Effectiveness of Billboard Advertising on Consumers’ Purchasing Behaviour of McDonald’s Products

 




 

Lai, Chun Meng (2020) The Effectiveness of Billboard Advertising on Consumers’ Purchasing Behaviour of McDonald’s Products. Final Year Project (Bachelor), Tunku Abdul Rahman University College.

[img] Text
RAV3 LAI CHUN MENG.pdf
Restricted to Registered users only
Download (640kB)
Item Type: Final Year Project
Subjects: Social Sciences > Advertising
Faculties: Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Advertising
Depositing User: Library Editor
Date Deposited: 24 Jun 2020 01:10
Last Modified: 24 Jun 2020 01:10
URI: https://eprints.tarc.edu.my/id/eprint/14609
 
TAR UMT Institutional Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
TAR UMT Institutional Repository supports OAI 2.0 with a base URL of https://eprints.tarc.edu.my/cgi/oai2
Tunku Abdul Rahman University of Management and Technology Library | Tel:603-4145 0123 Ext: 3229 /3459 | Email: library@tarc.edu.my