The Impact of Gamification on User Engagement and Purchase Intention in Shopee Application

 




 

Goh, Xin Yuan (2025) The Impact of Gamification on User Engagement and Purchase Intention in Shopee Application. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Item Type: Final Year Project
Subjects: Social Sciences > Advertising
Social Sciences > Commerce > Electronic commerce
Social Sciences > Commerce > Marketing > Consumer behavior
Faculties: Faculty of Communication and Creative Industries > Bachelor of Communication (Honours) in Advertising
Depositing User: Library Staff
Date Deposited: 08 Apr 2025 07:43
Last Modified: 08 Apr 2025 07:43
URI: https://eprints.tarc.edu.my/id/eprint/32338
 
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