Items where Subject is "Social Sciences > Commerce > Marketing > Digital marketing"

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Ang, Hwee Shan (2023) The Impact of Social Media Marketing Activities (SMMA) on Purchase Intention in Malaysia. Masters thesis, Tunku Abdul Rahman University of Management and Technology.

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Goh, Kin Weng (2023) The Effectiveness of Uniqlo Instagram Advertising in Creating Brand Loyalty among Young Adults in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Hong, Eunice Xuan (2023) Factors of Facebook Live Streaming Content Affecting Young Working Adults' Buying Behaviours in Kuala Lumpur. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Kau, Zhen Yu (2023) The Impact of KFC Facebook Advertising on Malaysian Young Adults' Purchase Intention. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Kong, Ching Yee (2023) The Future of Short Form Videos & Fashion Brands : a Study on eWOM Behaviour among Gen Z on Instagram Reels. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Lau, Wai Lin (2023) The Impact of Social Media Advertising on Developing Brand Resonance : a Study on Cosmetics Industry. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Lee, Hui Jun (2023) The Perception of Malaysian Urban Youths towards Nestle Ice Cream Advertising on Social Media and Its Influence on Purchase Intention. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Liew, Boon Fei (2024) From Browsing to Buying: a Study on How Facebook Live Shopping Stimulates Modern Housewives' Purchase Intentions for Kitchen Appliances. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Low, Zhe Yee (2024) Game On! Understanding Gamification's Impact on Gen Z's E-Commerce Choices. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Mah, Kah Mun (2023) Factor Affecting University Students Purchasing Behaviour towards Cosmetics Products through 'Xiaohongshu' and Key Opinion Leaders. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Saw, Deng Ni (2024) The Effectiveness of Innisfree Skincare Product in Creating Purchase Intentions by Using Celebrity Advertising on Instagram among Generation Z in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Soh, Wei Wei (2024) The Impact of ASMR Content in McDonald's Ayam Goreng Advertisement on Youtube in Creating Purchase Intention among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Tan, Kylie (2023) Investigating the Effectiveness of TikTok Content Marketing Tactics: a Study of Generation Z Consumer's Behavioral Intention in the Malaysia Lifestyle Industry. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tan, Sze Ni (2024) Ad Fatigue or Shopping Frenzy? Assessing the Perceived Attitude and Perception of Shopee Sellers' Retargeting Ads on Facebook among Malaysian Youth Shoppers. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3403 Social Media Marketing (Academic Year 2019/2020, April/May E-Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3403 Social Media Marketing (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT3403 Social Media Marketing (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3403 Social Media Marketing (Academic Year 2020/2021, December Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3403 Social Media Marketing (Academic Year 2020/2021, September/October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) ABDT3403 Social Media Marketing (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT3403 Social Media Marketing (Academic Year 2021/2022, December Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) ABDT3403 Social Media Marketing (Academic Year 2021/2022, June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT3403 Social Media Marketing (Academic Year 2021/2022, November Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT3403 Social Media Marketing (Academic Year 2021/2022, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) ABDT3403 Social Media Marketing (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) BBDT3233 Electronic Marketing (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) BBDT3243 Digital Marketing (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) BBDT3243 Digital Marketing (Academic Year 2019/2020, April/May Final E-Assessment). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) BBDT3243 Digital Marketing (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) BBDT3243 Digital Marketing (Academic Year 2019/2020, September Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) BBDT3243 Digital Marketing (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3243 Digital Marketing (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) BBDT3243 Digital Marketing (Academic Year 2021/2022, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3243 Digital Marketing (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) BBDT3244 Digital Marketing (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3244 Digital Marketing (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3244 Digital Marketing (Academic Year 2021/2022, February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3244 Digital Marketing (Academic Year 2021/2022, June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3244 Digital Marketing (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Applied Sciences and Computing (2019) BBDT3243 Digital Marketing (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3403 Social Media Marketing (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3403 Social Media Marketing (Academic Year 2022/2023, July Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3403 Social Media Marketing (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2024) ABDT3403 Social Media Marketing (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3403 Social Media Marketing (Academic Year 2023/2024, November Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3403 Social Media Marketing (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT3243 Digital Marketing (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT3243 Digital Marketing (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT3243 Digital Marketing (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT3244 Digital Marketing (Academic Year 2022/2023, July Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT3244 Digital Marketing (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished)