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Group by: Creators | Item Type Jump to: Thesis / Dissertation | Final Year Project Number of items at this level: 9. Thesis / DissertationAng, Hwee Shan (2023) The Impact of Social Media Marketing Activities (SMMA) on Purchase Intention in Malaysia. Masters thesis, Tunku Abdul Rahman University of Management and Technology. Ho, Jia Yi (2024) Factors Affecting Consumers’ Loyalty Intentions in Fashion Industry. Masters thesis, Tunku Abdul Rahman University of Management and Technology. Lee, Ee Chee (2024) Exploring AI-Enabled Mobile Banking Apps and the Continuance Intention to use the Moderating Role of Age. Masters thesis, Tunku Abdul Rahman University of Management and Technology. Moh, Xiu Lei (2021) The Influence of e-Servicescape on Mobile Shopping Intention: the Mediating Role of Customer Satisfaction. Masters thesis, Tunku Abdul Rahman University of Management and Technology. Siew, Pik Wah (2023) Factors Affecting the Continuance Intention of Touch n’ Go E-wallet during the Post Pandemic In Malaysia. Masters thesis, Tunku Abdul Rahman University of Management and Technology. Soh, Andrew Jun Meng (2023) Factors Affecting Repurchase Intention in Online Shopping. Masters thesis, Tunku Abdul Rahman University of Management and Technology. Woon, Yi Bin (2023) The Effect of Influencer Marketing on Consumer’s Online Purchase Intention. Masters thesis, Tunku Abdul Rahman University of Management and Technology. Final Year ProjectChow, Zi Xuan (2023) The Impact of Instagram Food Bloggers: a Case Study on Malaysia Consumers' Food Attitudes and Preferences. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Kuah, Hui En (2024) From East to West: a Study on the Cultural Differences in Gen Z's Perception and Attitudes of Product Placement. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. |
